VIEW FROM THE WEST STAND
Such a lot seems to have happened
since I last put pen to paper for Hello Albert. The
near demise of our beloved football club and then the
appearance of the American cavalry over the brow of
the hill in a dramatic eleventh hour rescue.
I must state now before I go on that
I would have preferred an English, preferably local
buyer but it would be churlish not to be grateful to
Terry Smith, along with the help of the ISA for their
rescue mission. Every City fan sincerely hopes that
the new regime brings success and a prolonged period
of stability for the club. It is pointless, however,
to ignore the fact that mistakes have been made by
the New Order and these have to be addressed if the
club wishes to go forward.
I should know, if anyone does, after
running my own business for nearly twenty-five years
that there is a need for the books to balance; that
out-goings should not exceed income, plus the need
to get the club on a firm business footing and so on.
But if your business has been in rapid decline for
some time I would have thought that the last thing
you would do is to increase the cost of your product
to your remaining faithful customers.
CASUAL SUPPORTERS
I know the benefits of the
season ticket offer but not everyone can either afford
one or simply want one. Like it or not, the club is
still reliant on a certain amount of casual supporters
at every game and I know that, speaking to some of
them, the increase in prices have made them think twice.
Especially with big increases for children as well.
I remain to be convince by someone at the club that
fewer supporters paying more has proved more successful
than more supporters paying less.
The fact remains that our home game
attendances for League matches remain lower than this
time last year and, are the lowest in the Football
League. A number of clubs in the Conference regularly
get bigger gates than we do. Some readers may say that
prices are only in line with other League clubs but
that proves nothing if it means that the increases
have cause less punters to come in through the gates.
INTERNATIONAL STARS
Whilst admiring Terry Smith�s
optimism, I think that some of his ambitious forecasts
have been ill-advised. First Division football in three
years; a team of international stars playing regularly
in front of a packed Deva Stadium week after week � such
pronouncements are pure fantasy. Has Smith not examined
the history of the club? He would see that, realistically,
even in a successful promotion season the Deva Stadium
was barely half-full for most games. This is quite
apart from the fact that the stadium is hopelessly
inadequate to stage First Division football � the whole
ground would have to be reconstructed if that ever
happened. Let�s be realistic, most Chester supporters
will settle for a moderately successful Second or Third
Division team, provided that they are watching entertaining
football and that there is a lasting stability at the
club.
SEASON TICKETS
Another of Terry Smith�s
pronouncements was his plan to sell five thousand half
season tickets. Didn�t anyone tell him that in previous
seasons the sale of full season tickets rarely rose
above the five hundred mark? I expect some people to
criticise me by saying �What�s wrong with talking the
club up?� The answer is � nothing except that it makes
a laughing stock of the club to its local rivals and
supporters. Most die-hard realistic football supporters
know these predictions are just not going to happen � no
matter how well-meaning they may have been. Most City
supporters will tell you that we have heard these kinds
of ambitious promises before from previous owners ranging
from a stadium with a sliding roof to a Five Point
Plan to Success (Which never even got past the first
point).
AMERICANISATION
Now to the playing side,
and the �Americanisation� of the match days. I can
understand Mr Smith�s idea of trying to create a feel
good atmosphere before matches, but his plan of trying
to �Gee up� everyone before kick off is proving to
be more of an irritation I�m afraid. There have obviously
been some problems keying up the PA�s mini-disc player.
If we are to have to listen to positive songs before
the match can we have the whole song and not just snippets
of each which are badly segued as it is.? And why is
everything at such ear-splitting volume? And do we
have to have so much chatter? One of the joys of attending
your local football match is to see and chat with old
friends before the game and at half-time. But this
is becoming near impossible due to the over loud music
and pronouncements over the PA.
GROSSLY UNFAIR
One thing I must say is
that I think Terry Smith is grossly unfair to blame
the club�s present position on the previous manager,
Kevin Ratcliffe. Due to off field activities he was
totally under prepared and very unlikely to be able
to field an immediately successful side and I think
a more concerted effort should have been made to keep
him at the club.
Now I�ll turn to the introduction
of international players to the club. Well, if they
all come off, great. But what worries me about this
idea is that time is not on Chester�s side and unless
a winning run is put together soon, we could be stranded
at the bottom of the League by Christmas. I am not
convinced that the introduction of these players on
a weekly basis will help the situation. We need players
who are seasoned pro�s with experience in our League
and who will battle for us. But I suspect they would
cost too much either in wages or in signing on fees
whereas the foreign newcomers are coming in relatively
cheaply. Another drawback with the international newcomers,
mentioned to me by another supporter, is it�s difficult
getting to know different faces every other week. One
of the more appealing things about following football
in the lower leagues is the allegiance between supporters
and players. It doesn�t seem that long ago that the
bulk of Chester sides remained unchanged for weeks
at a time. If faces change on a weekly basis, supporters
become alienated from their favourite players and the
most important thing is that they stop caring. Players
who have been part of the club for some time are suddenly
dropped to accommodate yet another international signing.
This causes resentment and does nothing for team spirit.
I am not totally convinced by the
multi-manager team either. Who has the final say in
team selection? As for having a captain of defence,
and a captain of midfield, that idea is just silly.
How can the striker be captain of the forwards when
sometimes in games this season there has been only
one up front anyway? It just gives outsiders another
reason to laugh at the club.
I hear people saying, �Well what
would you do about it?� and "What gives you the right
to criticise?" As a past club sponsor and a passionate
supporter of the club for nearly forty years I have
seen seasoned City supporters, for various reasons
stop watching their local team. I am not convinced
that the current regime�s plans are going to win them
back. My own ideas for a solution have been aired on
these pages and others before. Simply, I am convinced
that hoping to make Chester City a viable financial
success by relying solely on a moderately successful
football team is totally unrealistic. Let�s be honest,
it�s not worked before.
An all sports Community Sports Stadium
is the only answer. The ground must be open all the
year around � providing an alternative and additional
income to the football. I do not know of the current
financial situation at the club or what money may become
available, but this kind of plan would require substantial
investment before a return is possible.
But may I finish by saying I wish
all at the club the best of luck and may Neil Fisher
play for ever!.
Chris Courtney-Williams
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