| VIEW
FROM THE WEST STAND
Such a lot seems to have happened
since I last put pen to paper for Hello Albert. The
near demise of our beloved football club and then the
appearance of the American cavalry over the brow of
the hill in a dramatic eleventh hour rescue.
I must state now before I go on that
I would have preferred an English, preferably local
buyer but it would be churlish not to be grateful to
Terry Smith, along with the help of the ISA for their
rescue mission. Every City fan sincerely hopes that
the new regime brings success and a prolonged period
of stability for the club. It is pointless, however,
to ignore the fact that mistakes have been made by the
New Order and these have to be addressed if the club
wishes to go forward.
I should know, if anyone does, after
running my own business for nearly twenty-five years
that there is a need for the books to balance; that
out-goings should not exceed income, plus the need to
get the club on a firm business footing and so on. But
if your business has been in rapid decline for some
time I would have thought that the last thing you would
do is to increase the cost of your product to your remaining
faithful customers.
CASUAL SUPPORTERS
I know the benefits of the
season ticket offer but not everyone can either afford
one or simply want one. Like it or not, the club is
still reliant on a certain amount of casual supporters
at every game and I know that, speaking to some of them,
the increase in prices have made them think twice. Especially
with big increases for children as well. I remain to
be convince by someone at the club that fewer supporters
paying more has proved more successful than more supporters
paying less.
The fact remains that our home game
attendances for League matches remain lower than this
time last year and, are the lowest in the Football League.
A number of clubs in the Conference regularly get bigger
gates than we do. Some readers may say that prices are
only in line with other League clubs but that proves
nothing if it means that the increases have cause less
punters to come in through the gates.
INTERNATIONAL STARS
Whilst admiring Terry Smith�s
optimism, I think that some of his ambitious forecasts
have been ill-advised. First Division football in three
years; a team of international stars playing regularly
in front of a packed Deva Stadium week after week �
such pronouncements are pure fantasy. Has Smith not
examined the history of the club? He would see that,
realistically, even in a successful promotion season
the Deva Stadium was barely half-full for most games.
This is quite apart from the fact that the stadium is
hopelessly inadequate to stage First Division football
� the whole ground would have to be reconstructed if
that ever happened. Let�s be realistic, most Chester
supporters will settle for a moderately successful Second
or Third Division team, provided that they are watching
entertaining football and that there is a lasting stability
at the club.
SEASON TICKETS
Another of Terry Smith�s
pronouncements was his plan to sell five thousand half
season tickets. Didn�t anyone tell him that in previous
seasons the sale of full season tickets rarely rose
above the five hundred mark? I expect some people to
criticise me by saying �What�s wrong with talking the
club up?� The answer is � nothing except that it makes
a laughing stock of the club to its local rivals and
supporters. Most die-hard realistic football supporters
know these predictions are just not going to happen
� no matter how well-meaning they may have been. Most
City supporters will tell you that we have heard these
kinds of ambitious promises before from previous owners
ranging from a stadium with a sliding roof to a Five
Point Plan to Success (Which never even got past the
first point).
AMERICANISATION
Now to the playing side,
and the �Americanisation� of the match days. I can understand
Mr Smith�s idea of trying to create a feel good atmosphere
before matches, but his plan of trying to �Gee up� everyone
before kick off is proving to be more of an irritation
I�m afraid. There have obviously been some problems
keying up the PA�s mini-disc player. If we are to have
to listen to positive songs before the match can we
have the whole song and not just snippets of each which
are badly segued as it is.? And why is everything at
such ear-splitting volume? And do we have to have so
much chatter? One of the joys of attending your local
football match is to see and chat with old friends before
the game and at half-time. But this is becoming near
impossible due to the over loud music and pronouncements
over the PA.
GROSSLY UNFAIR
One thing I must say is that
I think Terry Smith is grossly unfair to blame the club�s
present position on the previous manager, Kevin Ratcliffe.
Due to off field activities he was totally under prepared
and very unlikely to be able to field an immediately
successful side and I think a more concerted effort
should have been made to keep him at the club.
Now I�ll turn to the introduction
of international players to the club. Well, if they
all come off, great. But what worries me about this
idea is that time is not on Chester�s side and unless
a winning run is put together soon, we could be stranded
at the bottom of the League by Christmas. I am not convinced
that the introduction of these players on a weekly basis
will help the situation. We need players who are seasoned
pro�s with experience in our League and who will battle
for us. But I suspect they would cost too much either
in wages or in signing on fees whereas the foreign newcomers
are coming in relatively cheaply. Another drawback with
the international newcomers, mentioned to me by another
supporter, is it�s difficult getting to know different
faces every other week. One of the more appealing things
about following football in the lower leagues is the
allegiance between supporters and players. It doesn�t
seem that long ago that the bulk of Chester sides remained
unchanged for weeks at a time. If faces change on a
weekly basis, supporters become alienated from their
favourite players and the most important thing is that
they stop caring. Players who have been part of the
club for some time are suddenly dropped to accommodate
yet another international signing. This causes resentment
and does nothing for team spirit.
I am not totally convinced by the
multi-manager team either. Who has the final say in
team selection? As for having a captain of defence,
and a captain of midfield, that idea is just silly.
How can the striker be captain of the forwards when
sometimes in games this season there has been only one
up front anyway? It just gives outsiders another reason
to laugh at the club.
I hear people saying, �Well what would
you do about it?� and "What gives you the right to criticise?"
As a past club sponsor and a passionate supporter of
the club for nearly forty years I have seen seasoned
City supporters, for various reasons stop watching their
local team. I am not convinced that the current regime�s
plans are going to win them back. My own ideas for a
solution have been aired on these pages and others before.
Simply, I am convinced that hoping to make Chester City
a viable financial success by relying solely on a moderately
successful football team is totally unrealistic. Let�s
be honest, it�s not worked before.
An all sports Community Sports Stadium
is the only answer. The ground must be open all the
year around � providing an alternative and additional
income to the football. I do not know of the current
financial situation at the club or what money may become
available, but this kind of plan would require substantial
investment before a return is possible.
But may I finish by saying I wish
all at the club the best of luck and may Neil Fisher
play for ever!.
Chris Courtney-Williams |