| COULD
THE ROMAN REVOLUTION COME TO CHESTER?
A quiet revolution has gone on at
Bath City FC of the Dr Martens Premier League. The club
is now run by its supporters. Could this be a way forward
for League clubs like Chester?
Early Bath
Chester�s pre season friendly with Bath gave us the
opportunity to re-visit Twerton Park, host to several
encounters with the exiled Bristol Rovers. The latter
are now back in their home city but Bath had come to
rely on their lodgers so much that their removal provoked
a financial crisis. This has acted as a catalyst for
a remarkable and inspiring take over of the club by
its own supporters.
After City�s unremarkable friendly
match in August, a group of us grabbed the chance to
speak to Steve Hall, former chairman of the supporters�
club and now chairman and chief executive of the football
club itself. We cornered him in the supporters� lounge
afterwards and he was really happy to talk to us.
Re-launch week
The main concern had been, once the supporters took
over, to promote the football club in its home City.
A re-launch week took place in March, preceded by an
imaginative poster and leaflet campaign. The football
club was advertised as Bath�s best kept secret. Events
included:
� A photographic exhibition;
� A nostalgic evening with Malcolm Allison, Tony Book
and other ex-players;
� A business lunch with Nick Hornby in attendance;
� A Football Any Questions Evening with Kenneth Wolstenholme,
Tony Robinson (Baldrick) and others;
� A schools penalty shoot out at the Saturday match;
� A live band and special celebrity appearances.
� A Football Special bus service was laid on
� The local newspaper published a special supplement
� A promotional video was made of the week.
Another aim during the re-launch week
was to start a new weekly lottery which would help provide
income but also a system of contact within the city.
It all sounded exciting but achievable. The most important
thing is that supporters were asked to get involved
and do something.
I, for one will be watching Bath�s
progress with interest. They are aiming to build slowly,
to reach the second division of The Conference next
season.
From one Roman City to another
Could a similar thing happen with Chester? I think it
could but it would probably mean players going part-time.
The cloth would very much have to be cut to fit the
club�s income. Clubs like Chester have over-stretched
themselves financially, often gambling by offering lucrative
contracts to players who will help win promotion. This
way of operating may become a thing of the past if clubs
are run by their supporters. Tony Banks, Minister of
Sport, implied as much recently. Indeed there is a proposal
by the Third Division Association that clubs must cap
their players� salaries to no more than 51% of their
annual turnover. This proposal is said to have been
a big success in Rugby�s Super League (Peter Rowe, the
Nationwide�s new director of communications was appointed
from a similar position in Rugby ). As yet, there is
no proposal to cap transfer fees or signing on fees.
It may be the end of any realistic
ambition of promotion to the higher echelons of the
League � perhaps the price we would have to pay for
survival. It might mean also that Chester would have
to find their level below League status � unthinkable
perhaps but would it make you support them any less?
I�d be interested to know your thoughts.
Albert |