| THE
THOUGHTS OF CHAIRMAN MARK
On 26th November 1998 with Chester
City in administration, Mark Guterman announced he was
resigning as chairman. Did anyone else notice the irony
of this date? It was exactly a year to the day since
Chester�s hastily re-arranged match with Swansea. The
Vetch Field had been declared unsafe the previous Saturday
and no-one could quite believe it when Chester offered
to swap fixtures and bring the home match forward. Forty
eight hours notice was given for this. Presumably police
clearance was given but they seem to need at least ten
days for FA Cup replays these days. The short notice
meant that around a thousand were lost from the expected
attendance had the match been played on a Saturday in
March as originally intended.The only reasonable explanation
to come out of the club at this time was that they had
a cash flow problem. It was the first warning of the
crisis to come.
In The Story of the Blues Mark Howell,
Chairman of the ISA outlines the background to City�s
crisis. Following on I would add some comments of my
own on mark�s namesake, the departed chairman of the
Football Club and then some thoughts on the ISA itself.
The Big Idea
What was Guterman�s motive for taking over Chester City?
No-one could understand it at the time. He was given
the benefit of the doubt by fans when he arrived but
he proved enigmatic and pretty uncommunicative. Was
he buying Chester City as a plaything? He was known
to have a box at Old Trafford and was therefore interested
in football (If that isn�t a contradiction in terms).
Was he buying City as an investment? Hard to see, although
he was rumoured to be a property developer and might
be looking to expand the Deva. Was he an altruist? Call
me a cynic but hardly and he didn�t speak in these terms.
Unlike Jack Walker or Jack Hayward or even Max Griggs
with Rushden and Diamonds who want to see their home
town team get to the top, Mr Guterman seemed to have
no such ambition (Or clout).
When Mr Guterman did speak � it was
of five year plans and building up the youth policy
with a view to becoming a selling club. The youth set
up, to Mr Guterman�s credit, is going well but Chester
did not sell any players to help balance the books until
deadline day 1998 by which time the club appeared to
already be in a financial pickle.
The Big Idea leaked out when it was
discovered that Mr Guterman planned to head a consortium
who would bid to take over ailing giant Manchester City,
with Chester providing fodder as a feeder club. Now
here was the potential to generate millions of pounds.
At the time and perhaps still today with football enjoying
a commercial boom it would be possible for a number
of business people to put forward such an audacious
plan and take financial institutions along with them.
But the fans and more importantly, the board of Manchester
City were having nothing to do with it. The Big Idea
was strangled at birth.
In a League of their own In a parody
of the Life of Brian where the rebel leaders try to
incite their followers by saying What have the Romans
ever done for us? We perhaps ought to be grateful that
Mr Guterman at least spoke up on behalf of the lower
League clubs when threatened with plans for League restructuring.
He and John Reames (Lincoln City) seemed to make the
running in this. Guterman was outspoken against Ipswich
chairman David Sheepshanks (He called him a bully) and
Karren Brady (Birmingham City) who he accused of lacking
finesse. But it was Leyton Orient chairman who pipped
Guterman in the election to be Third Division representative
amongst the League chairmen. A second opportunity provided
by the platform of Chester City passed Mark Guterman
by.
Small is beautiful
As Mark Howell has chronicled in this edition, despite
a rescue package being announced by Mr Guterman after
the sale of three players last March, it was not long
before the club appeared to be in financial difficulties
again. This time fans were understandably less tolerant
of excuses. By the end of the season the beleaguered
chairman was writing a very defensive and self-justifying
article in the match programme. He claimed that no-one
had come forward to put money in to the club and that
he was solely responsible for keeping the club afloat.
In one fell swoop Guterman managed to put just about
everyone�s back up. No-one in the Chester business world
was likely to respond to his whinging. A better approach,
as the ISA have shown is to woo local business and commerce
and make use of the many contacts that a fan-base affords.
The fans themselves resented the fact that they too
had put their money into the club over the years and
yet no mention of this was made by Guterman. He seems
as prickly as a herd of hedgehogs to criticism and just
made himself more and more isolated by his pronouncements.
We were by last summer, used to impressive
words from Mr Guterman but less impressed by failure
to pay bills and so on. It was also widely believed
he was using the football club to support his other
mysterious business interests and his own lifestyle.
A distinct lack of detail on the club accounts did nothing
to deny such rumour. It was perhaps in attention to
detail � not working with supporters; not taking time
to follow up business and commercial contacts in the
city that undermined Guterman�s grand schemes. And like
most Football chairman he was an inveterate gambler
with the future of the football club � like Mr Micawber
always hoping thatsomething would turn up � an away
tie at Old Trafford perhaps or the lucrative sale of
a player or two. He himself stated in the article in
last season�s Scarborough programme that �It is worth
noting that although we have one of the smallest average
attendances in the league, we also have one of the highest
wage bills It is worth noting that this is no way to
run a business. The time is soon coming, I believe,
when clubs will have to cut the cloth to suit the money
they get in�. Only Mr Guterman himself can take responsibility
for agreeing the level of wages and contracts which
he was evidently unable to meet. Unfortunately we are
still living with his legacy. And although he might
have resigned as chairman of the football club let us
soberly remind ourselves that Mr Guterman is still,
at the time of writing, the owner.
Independent Appeal
The most recent Hello Albert, admittedly as long ago
as last season, asked, �Is there anyone out there?�
Borne out of the frustration of always being the victims
while chairmen fiddled away, the article was a plea
to the fans to get organised.
Since then such a lot has happened
it is scarcely credible. Chester fans have organised
and how! Several people responded to the article and
half a dozen or so of us met on the day after England�s
win against Colombia to think about launching an ISA.
We planned an initial meeting and were thirty or even
fifty people interested enough to come along. Due to
impeccable timing as far as the crisis at the club (Beyond
our control) was concerned and a publicity campaign
which culminated in a red card demonstration at the
Everton friendly, the attendance on that night at the
Cross Keys was over two hundred. The exploits of the
ISA have been well documented in the last eight months
or so:
� the leaflet campaigns raising the
profile of the club and helping to increase attendances
� the meetings and newsletters helping to keep the fans
informed of developments at the club
� the bucket collections raising much needed fighting
fund finance for players and staff expenses
� the lobby of the Football League and parliament
� the socials � helping to galvanise support and raise
more money
� the Fans United day which helped promote the club
and the plight of others nationally
The ISA has been well led by Mark
Howell (No he hasn�t paid me to write this). He is an
absolute natural. His rapport with the fans and his
tremendous energy mean that the organisation has got
off to a flying start. We have been well served by all
the members of the committee - Mike Fair in particular
as press officer has been brilliant, with a sure grasp
of the issues and sound communication skills he has
ensured the ISA has hardly been out of the spotlight.
Thanks should also be conveyed to Sandra Povey, Chas
Sumner, David Evans, Bernie Curd, John Featherston,
Sarah Evans, Steve Spencer, Glynn Poole, Mickey Clifford,
Vi Jennaway and now newly elected members of the committee
Ed Jones, Les Smith and Martin Williams. The list could
go on to include a cast of hundreds.
Chester fans have proved that they
can organise effectively and campaign impressively.
Now we must ensure that any prospective buyer of the
club is committed to working with us the fans to ensure
the best interests of Chester City FC. We cannot afford
to become dependent on another �Mr Big�. Football clubs
must be run differently in the future. Bath City, Northampton
and Bournemouth have all shown that clubs can be run
successfully by fans having a major say. There is no
reason why Chester can�t go down the same path.
It has been the worst of times and
the best of times to be a City supporter over the last
year or so. The financial crisis and uncertainty have
been awful but the achievements of the fans through
the ISA have been a cause of great celebration and no
little pride. Let�s keep it going and keep on working
together.
Mark Howell |